Through official lists of Catalan population names, arranged to form la senyera, we give expression to a profound sense of belonging, to the Diada and to the identity of the Catalan people. A single monospaced typeface and a vibrant red hue serve as guiding elements, uniting and reinforcing the values of social cohesion, unity, and equality.

We have developed a visual system in which diverse official lists (people, neighborhoods, flora, fauna, professions, and more) take shape within the stripes of la senyera. In this way, each individual can find themselves represented, contributing to a symbol that embodies both the diversity and the unity that define us.

There are people, neighborhoods, nature, futures, and opportunities. There are those who teach, who learn, who care, and who innovate. Some have only just arrived, while others have always been here. Together, we form a single story: you, and all of us. La Diada som tothom (La Diada belongs to everyone).

Client: Generalitat de Catalunya
Year: 2025
Creative Direction & Art Direction: Basis Studio
Creative Copywriting: Ricard Juanola
Category: Campaign, Art Direction, Cultural, Mono

Through official lists of Catalan population names, arranged to form la senyera, we give expression to a profound sense of belonging, to the Diada and to the identity of the Catalan people. A single monospaced typeface and a vibrant red hue serve as guiding elements, uniting and reinforcing the values of social cohesion, unity, and equality.

We have developed a visual system in which diverse official lists (people, neighborhoods, flora, fauna, professions, and more) take shape within the stripes of la senyera. In this way, each individual can find themselves represented, contributing to a symbol that embodies both the diversity and the unity that define us.