Bingsu, named after the beloved Korean shaved ice dessert, represents a fresh blend of culture and style. Just as the dessert mixes traditional and modern flavors, the brand fuses elements of classic Korean attire with contemporary fashion. Playful yet rooted in heritage, Bingsu brings a modern twist to tradition—making it relevant, wearable, and uniquely Korean.

Client: Bingsu
Year: 2021
Category: Naming