What makes The Product so special is that is not the typical supermarket. It's a cooperative of farms that make their own quality products and sell them in a little supermarket in central London, Notting Hill.

Our approach and goal was to represent all their values into the packaging range: careful and honest. This is why all the products carry all the information about the original location, the farm where the product is made and the distance between the supermarket and the origin of the product.

The Product is born with a concrete approach: to care about the environment and the quality of the products that they produce and sell in the UK.

Client: The Product — Care Market
Year: 2015
Category: Branding, Packaging, Editorial
Awards: FAD Bronze Laus'15

What makes The Product so special is that is not the typical supermarket. It's a cooperative of farms that make their own quality products and sell them in a little supermarket in central London, Notting Hill.

Our approach and goal was to represent all their values into the packaging range: careful and honest. This is why all the products carry all the information about the original location, the farm where the product is made and the distance between the supermarket and the origin of the product.